Web Presence

The challenge

HBR.org is a robust site and store. But HBR Press has never had a strong home here. The first step was to provide artistic direction to the web design and product teams to create a presence for HBR Press. Our goal was to devise a look and feel that was true to the beloved style of the HBR brand, but reflective of the Press’s unique offerings.

The method

I collaborated with a team comprised of UX designers, product managers, and engineers to create the HBR Press landing page on HBR.org, which receives more than 17.5 million unique visits every month. The process began with a white boarding exercise with a subset of this team to influence design prior to meeting with executive leadership, marketing, and product stakeholders. From wireframing to mockup to prototype to testing, I helped the team juggle competing perspectives, priorities, and fancies to create a representative view of the renowned HBR Press brand.

Whiteboard kickoff meeting

Competitor research

The result

We captured the spirit of the Press with informative details a reader or prospective author might search for, while maintaining an airy visual representation of our brand’s lively personality.

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Contact me at stephanibf@gmail.com