Repackaging

The challenge

Redesign The First 90 Days. Also know as, the iconic, best-selling-of-all-time Harvard Business Review Press book and brand.

The method

To maintain visual equity while modernizing, I retained key design aspects, such as the turquoise and yellow color palette, and the calendar motif. I made the colors richer and bolder. I reimagined the calendar motif, positioning numbers one through 90 from top to bottom in the design’s background. Online, the numbers are a tint of the turquoise, and, in print, the numbers have a clear spot gloss coating that shimmers.

The new typography is strong, fresh, and confident. The subtitle is tucked under the title in a modern slab, announcing the book’s promise. The title and subtitle are now cohesive, creating a stronger impact. The text is flush left, providing a clear hierarchy. Each segment is delineated and easy to parse. This refreshed graphic and typographic treatment pops online, where the majority of sales originate.

The result

The redesigned The First 90 Days, Updated and Expanded
edition has sold more than one million copies and continues to be our best-selling book.

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Contact me at stephanibf@gmail.com